Heineken Wild Lagers

Iris Worldwide Amsterdam

Client: Heineken Wild Lagers
Website: heineken.com
Date: June 21, 2017
Services: Design, Art Direction,

Open Your World Live is an event for the marketing employees of Heineken worldwide that showcases the marketing initiatives and plans for the global Heineken brand.

The Wild Lager series is a new style of beer by Heineken made from wild yeasts found in remote corners of the world. Wild Lagers is Heineken’s answer to ‘The Craft Revolution’ and an assertion of the brand’s ongoing innovation and quality.

We concepted and designed the Wild Lagers booth for Heineken’s Open Your World Live event. Our goal? To create the coolest, most unique space in the marketplace.

How our ideas came to life…

Agency: iris Amsterdam
Creative Director: Rachna Dhall
Art Director: Christopher Bradford
Copywriter: Katie-Rose Petley